Today I’m going to show you the basic structure of persuasive copy. The example Check out this screenshot from the Leaving Work Behind website by Tom Ewer. This email subscribe form is actually a cute little sales pitch! Let’s dissect it. So, how does Tom persuade you to get on his email list? First, he points out the problem: Many … Read More
Make your website copy swoon-worthy (the AXE effect)
How would you like to have the AXE effect on your website? Your website will play the role of the unsuspecting regular guy who puts on body spray. Your prospects will play the roles of scantily-clad women who are eager to umm… Well, you get the idea. Where am I going with this metaphor, right? What I’m trying to say … Read More
“Our copy doesn’t connect with our ideal customer”
We created our company website and it's not driving a lot of leads and sales. It doesn't connect with our customers, nor does it give a story of how what we do helps them. Does it sound familiar? If yes, stay with me. Buckle up. Everyone goes through this. It doesn't matter if you call yourself a small business owner, … Read More
Write 10x Better Copy With This Quick Copywriting Hack
[time-span] The other day I did a copy review on reddit for John, let’s call him that, who had a job seeking startup. The landing page had a picture of a baseball hat on it and no other text but this headline: Tell everyone that you’re looking for a job. Learn more. When I clicked the button, an email form … Read More