1-Minute Copywriting Tip: Copy Structure

gerrydimovaCopywriting TipsLeave a Comment

Today I’m going to show you the basic structure of persuasive copy. The example Check out this screenshot from the Leaving Work Behind website by Tom Ewer. This email subscribe form is actually a cute little sales pitch! Let’s dissect it. So, how does Tom persuade you to get on his email list? First, he points out the problem: Many … Read More