You’re here, reading this post, which means that you already know great coaching testimonials will help you sign up more, better-paying clients. If you’re really in a hurry, you can scroll to the end of the post and snag the templates BUT I don’t recommend this because there’s so much more to these emails than just clicking “Send”. Still here? … Read More
How To Start Blogging Consistently
For the past few days, I’ve been wondering why I’m SO terrible at blogging. I mean, my consistency is off-the-charts low… So, I dug deep and found some interesting answers. If you have the same problem, I think this might help you. First things first: Why should you blog? To get clients for your business… To demonstrate your expertise… To … Read More
Guide: 7 Steps To Turn Your Coaching Website Into A Client Magnet
What to expect?Table Of Contents I will walk you through how to create a coach website that: positions you as an expert conveys a message that resonates with your ideal clients helps you stand out in a crazy competitive industry (health and wellness) Before we start… This is not your typical “7 tips” kind of article. I’m going to walk … Read More
1-Minute Copywriting Tip: Content + Leads
If I wanted to summarize the state of content marketing, I’d only need 5 words: Content, content, content… Publish MORE! For many businesses, the strategy is still “publish and pray” (pray you get leads). But marketing is no spiritual endeavor. So, I want to share a more down-to-earth strategy with you. The example The website we’re looking at is … Read More
1-Minute Copywriting Tip: “Personal Email”
Do you “personalize” your automated emails? I’m asking you because email personalization is a big… buzzword right now. But here’s the kicker: personalization is not about using the {First Name} placeholder in every email. And it’s not about fancy email software either. The example Check out the email I got from online survey tool Survicate. It’s obviously automated but … Read More
1-Minute Copywriting Tip: Headlines
Today’s topic is headlines. And there’s really one important thing I wanted to tell you about them: Headlines must attract attention. Period. Sadly, large font size won’t quite cut it: A bland 72pt headline is useless. To grab attention, your headlines need a hook. So, I want to show you 1 very effective headline hook. The example We’re looking … Read More
1-Min Copywriting Tip: Loss Vs Gain
Do you know who has a tough job? Your call to action! I bet you didn’t see that coming 🙂 It’s because your CTA has to do the final push. It has to convince people to actually click. If the CTA fails, all your other copy is useless. The example Check out this brilliant call to action from Liam Austin’s … Read More
1-Minute Copywriting Tip: Copy Structure
Today I’m going to show you the basic structure of persuasive copy. The example Check out this screenshot from the Leaving Work Behind website by Tom Ewer. This email subscribe form is actually a cute little sales pitch! Let’s dissect it. So, how does Tom persuade you to get on his email list? First, he points out the problem: Many … Read More
1-Minute Copywriting Tip: Pain Points
This is the first tip in a series. My goal is to show you different pieces of copy and explain the different persuasion techniques being used. I was inspired to do this by author Kathy Sierra who explains in her amazing book Badass: Making Users Awesome that the best way to teach something is by showing examples. So, there … Read More
Make your website copy swoon-worthy (the AXE effect)
How would you like to have the AXE effect on your website? Your website will play the role of the unsuspecting regular guy who puts on body spray. Your prospects will play the roles of scantily-clad women who are eager to umm… Well, you get the idea. Where am I going with this metaphor, right? What I’m trying to say … Read More
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