If I wanted to summarize the state of content marketing, I’d only need 5 words: Content, content, content… Publish MORE! For many businesses, the strategy is still “publish and pray” (pray you get leads). But marketing is no spiritual endeavor. So, I want to share a more down-to-earth strategy with you. The example The website we’re looking at is … Read More
1-Minute Copywriting Tip: Pain Points
This is the first tip in a series. My goal is to show you different pieces of copy and explain the different persuasion techniques being used. I was inspired to do this by author Kathy Sierra who explains in her amazing book Badass: Making Users Awesome that the best way to teach something is by showing examples. So, there … Read More
Make your website copy swoon-worthy (the AXE effect)
How would you like to have the AXE effect on your website? Your website will play the role of the unsuspecting regular guy who puts on body spray. Your prospects will play the roles of scantily-clad women who are eager to umm… Well, you get the idea. Where am I going with this metaphor, right? What I’m trying to say … Read More